In email marketing, automatically sending emails after a certain trigger and set up by a schedule is called a drip campaign. These type of campaigns can turn prospects into leads and then customers, through this method the engagement of your customers will increase, studies have shown that drip campaigning can result in up to a 98% conversion rate for qualified leads. Through this method certain behaviors of your customers on your platform will trigger your automatic drip campaign in following-up with specific messages set by you after a set time interval. With a wide range of possibilities to set it up, the trigger can even be a passive behavior ,like not opening your last few emails, not logging in to your platform after a while and anything you can imagine. With this method you make sure to keep your customer engaged and active with your service. Automated drip campaigns can : Move leads through the marketing-sales funnel faster. Educate your leads about your product and...
Drip Campaigns in Email Marketing